Levi’s is completely revamping their look, and globalizing the company to premiumize the label, and company as a whole. I honestly think this is a pretty HUGE move from LS&CO. and can only expect things to get better…and better. Though they still haven’t allowed access to LVC product and Japanese Exclusive product on the site, they’re approaching it at a new direction, doing it completely different, and making product you see on the website (or brick and mortar) completely exclusive, and inaccessible anywhere else. Peep the imagery and the “raw” feel of the company’s big move to “GO Forth!” Pretty cool…

-Papa Smiggs


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